1. Introduction

This Privacy Policy explains how EfficientEther Ltd collects, uses, shares, and protects personal data when you use our websites and related online services.

Covered properties include www.efficientether.co.uk, etherassist.ai, docs.etherassist.ai, etherinsights.ai, status.efficientether.co.uk, and legal.efficientether.co.uk.

2. Controller Details

Data controller: EfficientEther Ltd (Company Number 14951957), registered in England and Wales.

Registered office: 86-90 Paul Street, London, England, EC2A 4NE.

Privacy contact: info@efficientether.co.uk.

3. Legal Framework and Scope

We process personal data in line with applicable laws, including UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR). Where relevant, we also apply EU GDPR and applicable US state privacy laws.

4. Personal Data We Collect

Data you provide: name, email address, organization, job role, enquiry content, and support communications.
Technical and usage data: IP address, browser and device data, timestamps, page interactions, and diagnostics.
Marketing preference data: consent settings, subscription status, and communication preferences.
Data from third parties: limited business contact information from referral partners, event co-hosts, or public business sources.

We do not intentionally collect special category data via these websites. Please do not submit special category data in web forms.

5. Purposes and Lawful Bases

Purpose	Example Activities	Lawful Basis
Operate and secure websites	Hosting, uptime, fraud prevention, abuse monitoring	Legitimate interests; legal obligation where required
Respond to enquiries and requests	Contact forms, support requests, pre-contract communications	Contract (pre-contract steps); legitimate interests
Analytics and service improvement	Traffic and engagement analysis, usability testing	Consent for non-essential tracking where required; legitimate interests for strictly necessary measurement
Marketing communications	Newsletter or campaign updates	Consent, or legitimate interests where law permits
Compliance and record-keeping	Legal claims, audit trail, regulatory requests	Legal obligation; legitimate interests

6. Sharing and Recipients

We may share personal data with:

Infrastructure and software providers acting on our instructions (for hosting, analytics, support, communications, and operations).
Professional advisers (legal, accounting, compliance, and audit).
Regulators, authorities, courts, or law-enforcement bodies where legally required.
Potential acquirers or investors where needed for a corporate transaction and subject to confidentiality controls.

We do not sell personal data. Our current list of sub-processors is published at legal.efficientether.co.uk/sub-processors.html and is updated when sub-processors are added or removed. For specific queries contact info@efficientether.co.uk.

7. International Transfers

Where personal data is transferred outside the UK or EEA, we apply appropriate safeguards, such as adequacy regulations, the UK International Data Transfer Addendum, EU Standard Contractual Clauses, or other legally approved transfer mechanisms.

You can request information about relevant safeguards via info@efficientether.co.uk.

8. Retention Periods

We keep personal data for no longer than necessary for the purpose collected.

Data Category	Typical Retention	Notes
Contact and enquiry records	Up to 24 months after last meaningful contact	May be retained longer where needed for legal claims or compliance.
Support communications	Up to 36 months after closure	Extended retention may apply for security or dispute handling.
Cookie and analytics identifiers	By cookie lifespan (see Cookie Policy) or until consent withdrawal	Some cookies expire in-session; others persist for defined periods.
Suppression and opt-out records	As long as needed to honour your request	Maintained to prevent future unwanted contact.

9. UK and EEA Data Protection Rights

Subject to applicable law, you may have rights to:

Access personal data we hold about you.
Correct inaccurate or incomplete data.
Erase personal data in certain circumstances.
Restrict processing in certain circumstances.
Object to processing based on legitimate interests, including direct marketing.
Receive data portability for data processed by automated means on contract or consent grounds.
Withdraw consent at any time for consent-based processing.

10. Exercising Rights and Response Times

To exercise rights, email info@efficientether.co.uk. We may request information to verify your identity.

We generally respond within one month. Where requests are complex or numerous, we may extend by up to two further months where permitted by law.

Provision of personal data in web forms is generally voluntary, but if mandatory fields are not provided we may be unable to respond or provide requested services.

11. EEA Representation and Supervisory Authorities

EfficientEther Ltd is established in the UK. Where EU GDPR Article 27 requires an EEA representative for specific activities, representative details will be published in this section.

You may lodge a complaint with the UK Information Commissioner's Office (ICO). If you are in the EEA, you may also complain to your local supervisory authority.

12. US State Privacy Notice (Where Applicable)

Residents of US states with applicable privacy laws may have rights to know, access, correct, delete, and obtain a portable copy of personal information, and to opt out of certain processing (such as sale, sharing, or targeted advertising) where applicable.

We do not sell personal data. If our use of tracking technologies is deemed "sharing" or "targeted advertising" under state law, we will provide required opt-out controls on the relevant site.

You can submit rights requests via info@efficientether.co.uk. You may appeal a denied request by replying to our response email with the subject line "Privacy Appeal".

13. Automated Decision-Making and Profiling

We do not carry out solely automated decision-making that produces legal or similarly significant effects about individuals through these websites.

14. Children

Our websites are not directed to children under 13, and we do not knowingly collect personal data from children through public web forms. If you believe a child has provided personal data, contact us so we can remove it.

15. Cookies and Tracking

For details on cookies, similar technologies, and site-by-site tracking implementation, see our Cookie Policy and Tracking and Analytics Disclosure.

16. Security

We implement appropriate technical and organisational safeguards to protect personal data. No internet transmission or storage method is completely secure, so we cannot guarantee absolute security.

17. Changes to This Policy

We may update this policy from time to time. Material updates are effective when published on legal.efficientether.co.uk.

18. Contact and Complaints