Last updated: 15 May 2026
This Cookie Policy explains how EfficientEther Ltd uses cookies and similar technologies across www.efficientether.co.uk, etherassist.ai, docs.etherassist.ai, etherinsights.ai, status.efficientether.co.uk, and legal.efficientether.co.uk.
Cookies are small text files stored on your device when you visit a website. They can be used to enable core functionality, remember preferences, and collect analytics/marketing information.
We may also use similar technologies such as local storage, pixels, and script-based identifiers. For simplicity, this policy refers to all of these as "cookies" unless stated otherwise.
Under UK PECR and, where applicable, EU ePrivacy rules, strictly necessary cookies can be set without consent. Non-essential cookies (for analytics, advertising, and similar profiling) are activated only after valid consent where required by law.
Consent choices are captured via our cookie controls. You can withdraw or change consent at any time using site cookie settings where available, or by clearing cookies in your browser and revisiting the site.
The table below lists common cookies and identifiers used by tools implemented in our website estate. Not every cookie appears on every property, and implementations may change over time.
| Category | Service | Typical Cookie / Identifier | Purpose | Typical Duration |
|---|---|---|---|---|
| Strictly necessary | Site consent component | Site-specific consent preference key | Stores whether non-essential cookies are allowed or rejected | Up to 12 months |
| Strictly necessary | Web application framework | Session / security token cookies | Session continuity, CSRF protection, and security controls | Session to short-term |
| Performance and analytics | Google Analytics | _ga, _ga_*, _gid |
Distinguishes users and measures traffic and engagement | 24 hours to 2 years |
| Performance and analytics | Microsoft Clarity | _clck, _clsk, CLID, MUID |
Session replay, behaviour analytics, and diagnostics | Session to 13 months |
| Marketing and engagement | HubSpot | hubspotutk, __hstc, __hssc, __hssrc |
Form attribution, campaign tracking, and analytics | Session to 13 months |
| Marketing and engagement | LinkedIn Insight Tag | li_fat_id, li_sugr, bcookie, bscookie |
Campaign measurement and conversion reporting | 30 days to 24 months |
| Website Property | Current Tooling | Consent Requirement |
|---|---|---|
| www.efficientether.co.uk | Google Analytics, Microsoft Clarity | Default consent state is denied; both tools load only after the visitor clicks Accept all in the cookie banner |
| forge_site | Google Analytics, Microsoft Clarity, HubSpot | Non-essential tools require user consent where required by law |
| etherinsights.ai | Google Analytics, Microsoft Clarity, HubSpot, LinkedIn Insight | Non-essential tools require user consent where required by law |
| docs.etherassist.ai | Consent component with configurable analytics controls | Analytics activation must remain consent-gated where required |
| status.efficientether.co.uk | No first-party analytics identified at review date | No non-essential cookies should be added without updating this policy and controls |
You can manage cookies through browser settings. Blocking all cookies may affect website functionality. Some browsers provide privacy preference signals. Where legally required and technically supported for the relevant site, we treat qualifying opt-out signals as a request to limit non-essential tracking.
We may use third-party tools that set or access cookies and similar identifiers. These may include providers such as Google Analytics, Microsoft Clarity, HubSpot, and LinkedIn where implemented for specific sites.
Provider privacy notices:
Some cookie providers process data outside the UK or EEA. Where this occurs, transfer safeguards described in our Privacy Policy apply.
A site-by-site implementation summary is maintained in our Tracking and Analytics Disclosure.
We may update this policy from time to time. For questions, contact info@efficientether.co.uk.